Is ‘Addide’ Nigeria's answer to Shoprite? {pictures}

In one of our previous articles on certain Nigerian Politicians using location of Shoprite Malls to score subtle political points in their respective towns and cities (read HERE),we also advocated for the emergence of large indigenous Supermarket Retail brands  in Nigeria that can give the likes of Shoprite a run for their money

Unknown to us, a certain Nigerian outfit is already thinking towards that directions and in the last few years has been quietly setting up shop within Lagos and environs.

Say hello to ADDIDE.

Addide store near Cele-Bus stop, Lagos.

From Dopemu to Egbeda down to Cele Bus stop areas of Lagos, Addide supermarket brand  is slowly but steadily winning the hearts of sub-urban Nigerians in certain Lagos locations.

Addide started operations in March 2008 with the pioneer store at 77, Finbarr’s Road, Akoka-Lagos offering a selection of national brand grocery items, alcoholic and non-alcoholic drinks and cosmetics. Today, Addide prides itself as one of the fastest growing convenience-store chains in Nigeria with twelve stores in its first three years of operation. Addide is strategically located in medium income neighbourhoods in Lagos, Africa’s largest city.

Addide does not have the size or glamour associated with Shoprite and co but they seem to know what they are doing.

Addide has started small and is concentrating more on building its brand-loyalty amongst Nigerians. Addide is taking full advantage of its own proverbial 'days of small beginnings.'  

We at Nigeria Brand Police believe that as soon as these ‘days of small beginnings’ are over,Addide may wake up one day to realize that it has become a big player in Nigeria's growing ‘supermarket’ sector. 

More pictures:

Shopping at Addide

Addide targets sub-urban middle income earners

Addide offers lower prices to its target consumers