Nigeria food seasoning wars: Game of cubes.

Just last month (March) Promasidor formally launched the cube version of its highly popular Onga seasoning powder. Promasidor also used the event to introduce a power couple to act as brand ambassadors, talk about Kate Henshaw and Flavour N'abania. Nigeria Brand Police does not have exact figures of Onga's share of the Nigerian seasoning market, but we know they are somewhere around the top.

THIS MEANS WAR

Perhaps in response to Onga's fresh onslaught into the Nigerian food seasoning market, Nestle Nigeria also decided to fight back about a week ago by relaunching its very popular Maggi Chicken brand-the new Maggi Chicken.

Nestlé’s category business manager (Culinary), Guy Kellaway has said (during the launch) that the new Maggi Chicken has good aroma, colour, taste and flavour, saying the brand is available in cube and tablet formats for family consumption while in large 800g powder for caterers and restaurants.

“Maggi is all about innovation, constantly pleasing consumers, always one-step ahead of the game. We are very excited; it’s a new renovated cube, it provides the best colour, aroma and taste to all of your dishes. We encourage everyone to try it. Maggi is available in cube and tablet formats; it is already available for caterers and restaurants in large 800g powder format,” according to Kellaway.

Nestle Nigeria also paraded the celebrity duo of Toke Makinwa and comedian Bovi, both likely to act as brand ambassadors for the new Maggi Chicken.

Promasidor has already gone ahead to release an exciting, new Onga cube television commercial featuring Kate Henshaw and Flavour N'bania as lead characters. Nigeria Brand Police ‘likes’ the Onga cube TV Ad, with a few reservations.  Read here HERE.

We are looking forward to the New Maggi Chicken’s Ad campaign plus television commercial; and it would be nice to see what talented comedian Bovi and beautiful TV personality Toke Makinwa will be bringing to the table.

Also, it would be interesting to see the media and marketing responses of other food seasoning brands like Royco, Benny, Doyin and the likes. Knorr has already cornered the reality TV show axis with 'Knorr taste quest'.